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Focus groups:
Standard, mini, triad or extended focus groups conducted by specialists with the aid of projective techniques for in-depth exploration e.g. analogies, fantasy solutions, adjectivisations, personifications, story completion, family building etc.
Innovation / creative workshops:
For new brand, product and packaging concepts. We can support you in the whole process of building a brand - from creative workshops on image and name creation, to concept testing, to research on line extensions after product launch.
Special research techniques:
Projective techniques such as laddering in face-to-face interviews provide an exceptionally high level of consumer understanding in relation to the brands they use. By establishing links between product characteristics and personal values, laddering is especially effective in creating successful brand positioning and communication strategies.
Qualitative hall / studio tests:
Facilities and project organisation throughout Germany and abroad for product, packaging, communication tests etc.
We also offer a wide range of other qualitative research services and facilities:
- Use of modern, attractive studio facilities in most major German cities, with separate viewing and audio/video recording capabilities.
- Experienced telephone and face-to-face recruiters for all kinds of target groups including doctors, IT professionals, senior managers, children etc.
- Qualified psychologists for moderation of focus groups.
- Interviewers experienced in in-depth research techniques.
- A pool of expert interpreters for simultaneous translation.
- An international network of qualitative research partners for multi-country projects.
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